Enjoy Shrewsbury
Privacy Policy
How we collect, use and protect your personal information
Last updated: June 2026
enjoyshrewsbury.co.uk is operated by Amplaz Ltd, a company registered in England and Wales. We are the data controller for personal information collected through this website. We are registered with the Information Commissioner's Office (ICO) under registration reference ZB765281.
If you have any questions about this policy, email us at hello@enjoyshrewsbury.co.uk.
1. What information we collect
Information you give us
When you use our contact form or submit a business enquiry through the List Your Business form, we collect your name, email address, and any details you include in your message. Submissions are processed via Web3Forms and delivered directly to our team.
Information collected automatically
When you visit the site, we and our third-party partners may automatically collect information about your device, browser, pages visited, and how you interact with the site. This includes your IP address, approximate location, and browsing behaviour.
2. How we use your information
- To respond to your contact and business listing enquiries
- To understand how visitors use the site and improve it
- To measure the effectiveness of marketing campaigns
3. Legal basis for processing
Under UK GDPR, we rely on the following legal bases:
- Legitimate interests — website analytics and improving the site
- Contract — when you enquire about our services and we need to respond
- Consent — for non-essential cookies and marketing tracking where you have accepted them
4. Cookies
We use cookies — small text files stored on your device — to operate the site and understand how it is used.
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the site to function. Cannot be disabled. | Session cookies |
| Analytics | Help us understand visitor behaviour and improve the site. | Google Analytics, Hotjar |
| Marketing | Used to deliver relevant advertising and measure campaign performance. | Facebook Pixel, AdRoll |
You can control non-essential cookies through your browser settings. Where required by law, we will ask for your consent before setting marketing and analytics cookies.
5. Third-party services
We use third-party services that may process your personal data on our behalf or independently. Each operates under its own privacy policy.
- Google Analytics — website usage analytics (policies.google.com/privacy)
- Web3Forms — processes contact and business enquiry form submissions
- Hotjar — anonymised session behaviour recording to help us improve the site
- AdRoll — retargeting and display advertising
- Meta (Facebook Pixel) — conversion tracking and social advertising
- Google Maps — embedded maps on business listing pages
- YouTube — embedded videos on listing and editorial pages
6. International transfers
Some of our third-party providers are based outside the UK, including in the United States. Where we transfer data internationally, we ensure appropriate safeguards are in place in line with UK GDPR requirements, such as standard contractual clauses.
7. How long we keep your data
Form submissions are retained only as long as needed to respond to your enquiry. We do not store contact form data in a database — messages are delivered directly to our inbox by Web3Forms. Analytics and advertising data is governed by the retention policies of each respective provider.
8. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict how we process your data
- Request a portable copy of your data
To exercise any of these rights, email us at hello@enjoyshrewsbury.co.uk. We will respond within 30 days.
9. Newsletter
We do not currently operate an email newsletter. If we introduce one in the future, we will update this policy and only contact you with your explicit consent.
10. How to complain
If you are unhappy with how we handle your personal information, you can raise a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection authority.
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would always prefer to resolve any concern directly first — please contact us at hello@enjoyshrewsbury.co.uk before escalating to the ICO.
11. Changes to this policy
We may update this policy from time to time. When we do, we will revise the date at the top of this page. Continued use of the site after an update means you accept the revised policy.